Devendra Mishra is the Co-founder of MND Resources, an
entertainment industry management consulting company specializing
in supply chain management and business turnaround, and
the professor of Decision Sciences at Pepperdine University.
As a consultant, he has held executive management responsibilities
at high-tech start up companies, such as Dimensional Media
Associates, MusicMaker.com, GetPlugged.com, The Digital
Intermediate Group and Stan Lee Media, a digital entertainment
studio that developed and globally commercialized branded
content through the Internet and traditional media.
Mishra was President and Chief
Executive Officer of International Multifoods' billion-dollar
wholly owned specialty distribution subsidiary VSA, Inc.
Prior to joining Multifoods, Mishra was President of Worldwide
New Media, Distribution services and New Ventures at Technicolor,
Inc. Mishra strategically developed and launched Technicolor
Entertainment Services to supply movie prints to theaters
in the United States, which today has nearly 70% market
share. He also engineered and put into production an "Optical
Media Manufacturing Facility" which is today the
world's largest and premiere facility, and developed Pan
European Distribution of home video.
Mishra has held senior management
positions at LIVE Entertainment, the largest independent,
diversified supplier, wholesaler and retailer of home
video and music, where he finally served as the President
and COO, launched THE TEENAGE MUTANT NINJA TURTLES, and
acquired VCL in Germany and the assets of Vestron Home
Video. In the mid-80s, Mishra was Vice President of the
$900 million worldwide manufacturing and distribution
operations of RCA-Ariola Records.
He pioneered "Hits-Catalog
Distribution" which created a paradigm shift and
became the hallmark of supply chain management in the
entertainment industry. The entertainment industry recognizes
Mishra as a successful builder of businesses based on
technologies and information systems. He is also credited
for being an innovator of sell-thru home videos in the
United States in the mid-eighties.
Mishra holds a MS from Purdue
University, an MBA from Butler University, and a BS and
MS from the Indian Institute of Technology (IIT). A supply
chain management columnist for the premiere entertainment
industry publications Medialine and Mediaware, Mishra
has published forty papers in information-driven distribution,
total quality management and manufacturing.