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Paula Silver,
Marketing & Publicity
Paula Silver served as the
marketing strategist behind MY BIG FAT GREEK WEDDING. She
developed a marketing plan relying heavily on a grass roots
and localized publicity strategy that has continued to sustain
its position as the longest running film in theatrical release.
Prior to starting her own company, Beyond the Box Productions,
Silver was President of Marketing and Publicity at Columbia
Pictures Worldwide. |
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